The Prince

I shoot primarily fashion – magazines and catalogs. I also do some commercial advertisement work.

What I love about fashion is the creative element and the fantasy world that you are able to assemble. With fashion you kind of learn all the photographic rules and then can get creative breaking them!

There is certainly a wide range of fashion photographers, but I would suggest that thinking of basing your career on a Terry Richardson’s style might not be the way to go. Find your own way.

Basic equipment I suggest: Decent digital camera, good bounce (white/silver), 3 lights, at least 600 w/s don’t go too cheap on the brand, the money you will spend will be worth if for quality, good laptop computer. at least 15" screen ( MACs are nice! ), good desktop computer with a monitor of at least 20". For photo retouch get a tablet, you cannot do retouch well without the pen.

If you are going to shoot fashion you better be able to work well with others. It is very much a team effort. I see myself on a shoot as a director, I have my vision or I know the vision from the client's brief and I orchestrate the team to make it happen and produce quality images. I would say a photographer takes on many hats, not just a glorified button pusher. In the end whether the images are good or bad it always comes back to the photographer. But I suppose not guts, no glory!