A new fashion brand is on the horizon and will be one to watch from autumn 2009.
Creative cognicenti and fashion trendsetters should look out for EYOLA whose designer, Aloye Adede, is geared to capture their attention at the inaugural Africa Fashion Week (13 June 2009, at the Sandton Convention Centre, Johannesburg, South Africa. www.africanfashioninternational.com
Multi referencing and contrasting elements is the direction chosen for Eyola’s catwalk. The juxtaposition between contrasting elements of fluidity and severity, tradition and modernity, couture and prêt a porter creates a distorted reality that in a sense is an exaggerated reflection of society today.
Society always looks back to borrow ideas from the past whilst still very much dreaming ahead into the future. Eyola aims to convey and exaggerate this on catwalk.