So how do you stay above the pack? All of a sudden, One Naked Egg’s mantra begins to make sense. “Interestingly, by democratizing experience, technology has put a premium on creativity. The competitive edge now focuses more in the type of images we can create,” Mariano says.

“My proposal to anybody working as a commercial photographer is to create pictures that are different, sincerely different – to look inside yourself and employ all that makes you a unique person to create your pictures . The memories of the place where you grew up, books you have read, your most dear and intimate interests. These experiences make you extraordinary and will help you to show us an unprecedented view of the world.”