The Fashion Idea


There are many ways to formulate a fashion idea. You can look inside your life, check your preferences in all areas and then look for the common thread. This is the way you approach life, this is your style of life so you can develop a personal fashion style in the same way.

This is Anthony Barboza talking in the book Fashion:Theory "My life is totally integrated into my work. The pictures I take, the books I read, the music I listen to, the food I eat, they're all part of the art form. Jazz musicians such as Ornette Coleman, Charlie Parker, Coltrane and Cecil Taylor inspire me. I read Octavio Paz, Jorge Luis Borges and Italo Calvino and fill my life with what makes me feel good, in order to transcend the frustrations of the business."

However there's more. In fashion, the idea has to take into account 'the beholders share' fashion people like to look, what do they like to see? They like to see themselves, so what is the idea behind their thinking?

Here's a clip from the Washington post.

"These are the kind of people who have more appearance - more observable data points - than other people. A tremendous amount of their work and imagination is funneled into the portion of their existence that is immediately visible. Some of them may be smart, clever, funny and wise, though these attributes are ancillary to the primary mission of looking exquisite.
To say that they 'dress well' would understate the important roles of such things as hair, makeup, nails, fragrance and overall morphology.

To be an appearance-based person you have to understand that there are no unimportant parts of your appearance. Your entire look may live or die on the choice of a belt.

A fashionable person is like a fancy wedding on two legs: Everything must be just right".

Hence the need for photographers to keep up to date with trends and the thinking of the people who wear them. We see now why stylists are so important. They talk endlessly about hemlines going up or down, coo with ecstasy because a cuff has two buttons instead of four, and are shocked to find, against all expectations, Brown really is the new Black.






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