Our first aim is to reach as many people as possible, and help them look beautiful and elegant on the beach. We are focusing more on creating a brand image, an identity, MOEVA Woman, in people’s minds. In contrast to the common belief about swimwear, we know there are unlimited designs to do and we are experimenting with new techniques in each design.
The classy, elegant and strong Helmut Newton woman is the inspiration for MOEVA’s 2014 collection. MOEVA’s woman has gained enough power and arrogance to do without men if need be. She can be everything but modest. She is aware of the power of her beauty and ready to prove it to others. MOEVA SS2014 collection represents a woman who is strong, independent and bold as the women are in his photography. The way Newton tells a story in his work helped MOEVA create its own while remaining loyal to the main identity of the brand.
MOEVA’s price range starts from 160 euros to 330 euros.