The production was created to show something different and unconventional behind the scenes of the fashion industry, something unique that is not often seen in photo shoots.
The extreme concept was formulated together by makeup artist Yael Peer and photographer Shira Raz in order to protest the less beautiful side in the industry which outwardly is glamorous and seductive.
The amazing models who made a credible and compelling work were carefully chosen by Yael and Shira after previous experience with them in different shoots. It was obvious that they could convey the message properly.