TOLETTA is part of an ongoing trend towards personal hygiene, social consciousness and product premiumization. Since the company's launch last year (September 2009) they have already sold over 30,000 packs. It's the company's goal to eventually donate 10% of all revenues to social causes. "Having social causes on our packaging will not be a one-time, special campaign like other products. When you see a pink ribbon on other products, the donation to social causes is only for a specific time period. We're in this for the long haul and plan to make donations for the life of our products because social causes are an integral part of our brand", said Ruckstuhl.

Each travel pack contains 5 toilet seat covers. Tissues are made from large sheets of 3ply toilet paper so they are extra soft with 20% larger and 42% thicker paper than other brands. A percentage of the proceeds from the Pink packs go towards Breast Cancer Research and the Blue ones support Child Poverty Awareness. Each pack retails for $2.49 - $3.49 USD.