My current goals are to break down photos into pure Zen simplicity and beauty. A quick view of Leda & St-Jacques' recent Oréal shoot defines that quite nicely. They are also a source of inspiration, no need to look beyond Montreal.

Another opposite and opposing source of inspiration in Montreal is Nico Stinge. He dared to break the plastic fantastic fashion molds and is succeeding in doing it his way. A refreshing “real and natural” approach to lifestyle and advertising. I somewhat feel that people will eventually tire of the perfect looking advertising model.