Candice, a pioneer of the underwater portrait, has devised a series of images of icons who, because of their global presence and resonance, can and do make a difference. These photographs will raise fresh2o awareness and funds for international projects providing clean water and sanitation to the world.

The programme of global communication and collaboration that the fresh2o team is building around these extraordinary portraits will connect and engage the affluent consumer, the hungry and thirsty, the massive brand, the networks of billions, and the most powerful icons in the world, captured in images that redefine the human condition.