People always ask me how I come
up with the concepts
for my shoots. When I first started doing creative directing, I had no
idea that it would mean I would be able to boss around the
photographer! But really, I had no idea how important a creative
director was and that it was another talent that I could add
on to
my belt.
Eventually, I started having problems with other
photographers
giving me credit as creative director for their shoots. I guess they
did not want me to have that credit because then people would know they
were not the creative force at the shoot.
I feel any creative director is a huge part to
any
production. I just don't understand how people think they can create
strong fashion stories without one.
My process is very free and I come up with many ideas on
set. I think its most important to get a feel for your model and then
create a set from that.
This shoot kind of came to me when I had our
muse/model, the
stunning Anna Mack, playing around like she was a tomboy. It
became clear to me that we should create a story with that
same
edgy feel. That's why all of the poses are very
hard and the looks
are edgy. But we still wanted the story to have a strong
fashion feel
to it. This shoot meant so much to us because
it was the first big
production that Wayne and I 'The Hit Factory' had done
together.