“A lot of critics say there’s not enough fashion in my work and that makes it more fine art,” Chadwick says. If there’s no wardrobe, “we’ll do something in a towel. You can quickly turn a shoot into a beauty story without clothes.” In this way, he’s “totally a freestyle shooter” who’s “not afraid of mistakes.” “Some of the best images are from the biggest mistakes,” he admits.

The most elaborate storyboarded scenarios,” Chadwick continues, “are maybe 30 percent predetermined. They’re produced, but not overproduced,” because it’s not an option. Their budget is tiny in comparison with a lot of others with “endless budgets and a fine line of products to work with.”