The majority of my clients are in fashion, and increasingly entertainment portraiture is becoming an important part of my work. However, I don’t really define what I do by the category of photography I’m hired for.  I think of myself as a conceptual photographer who happens to apply that approach to fashion and portraits.  

Commercial clients hire me to give their products a narrative.  Magazines and entertainment clients also like to take their audiences on an imaginative ride.  The approach with most of the commercial and editorial work is not that different from the personal work and the pieces I do for exhibition.