If anyone wishes to do what I do, it is really quite simple. Gain a vocabulary. Go out and look at or buy, Italian Vogue, French Vogue, Citizen K International, Numero, Surface, Issue One, Oyster, Soon, V... Not the mainstream crap. Absorb it, look, observe, look, observe. You must attain a base for even knowing HOW TO OBSERVE and what to look for. DO NOT YET STUDY THE TECHNIQUE!!! That will come later. Look at everything that is happening. Look at the hair, the make-up, the clothes, the model, the theme, the ambience. Keep doing this over and over and over until you learn how to be "Discerning". To become discerning you need the vocabulary.

Once you've done that and come to the realization that you might want to try this, you can choose a high end provincial market or "THE MARKET". I started with Toronto, stayed one year, moved to LA, NY, Milan and eventually Paris. You can get some pretty good talent in Chicago or LA as upper-echelon almost-there markets and get away with it. You can get the good models in Chicago when they come in to do the shows.

Photo Hinduism from "Divine Inspiration" for Issue One magazine

Team: