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I don’t really shoot on dry land. I had a small shoot the other day, working with a couple of dry models. I didn’t enjoy it at all. I kept feeling that I needed to jolly everyone along to keep their interest. Of course, it doesn’t really happen like that underwater, where you’ve got 110% of their attention.

When I'm working underwater I prefer to leave the scuba out when possible and to breath-hold instead. That way the models and I need to come to the surface to breathe between takes and I can give them instructions for the next dip down. Scuba can slow everything down, just because the kit is cumbersome. Here in the U.K., the law requires a minimum of three commercial divers per dive, and that can make it too expensive for some budgets.

There's a tank in north London that is 10 metres square and can be any depth up to 4 metres. There are windows in the side, but I don't like using the windows. It limits you so much to a narrow view of the subject, and it is harder to communicate with your models. I've seen so many good ideas fail because someone tried to shoot that way. I always like to be in the water with the subject.

We don’t tend to rehearse so much as just shoot tons. The more you shoot, the luckier you get.

I also like to breath-hold for young children. It's scary enough with my big black mask and a big black cap. If I arrived in full dive kit, fins, wet suit, and everything else I would probably make them all cry immediately.

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