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My Mom used to model a little,
and then got into photography. And I suppose in a way, she was a bit of
a fashionista, and there were always stacks of fashion magazines around
the house. I loved flipping through the pages of Vogue and Elle, and
even took out speads of fashion ads in the old W (before it was bound)
and hung them on my bedroom walls. I loved fashion even when I was 12
years old, but I'm sure it had a lot to do with my Mom talking about
Chanel suits, hemlines and Pucci blouses at the dinner table.
To shoot fashion you need to live fashion. You need to know your subject. What annoys me these days is I see so many "photographers" who claim to be fashion photographers, or aspire to be them, but they really just want to be meeting models and shooting girls with as little as possible on. Fashion is about clothes. Its the clothes first, and the model is secondary. Of course there's more to this, and yes, the model is an integral part of the process and final image, but there's a line in the sand the true fashion photographers cross—a line that glamour photographers don't even see, never mind cross. Its a love for the style, not the model. Food photography is not like fashion and requires as much attention to detail as anything. I try to use a food stylist whenever possible. Shooting a perfume bottle I can do on my own. |
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