Perhaps the basic idea principle can be summed up in the work of Edouard Manet and Le Déjeuner sur l'herbe, 1863. Here's a long but very valuable essay http://witcombe.sbc.edu/modernism/roots.html Manet was updating with ideas but still referenced older styles.  According to Antonin Proust, the idea of the picture suggested itself to Manet when they were watching bathers at Argenteuil. He was reminded of Giorgione's Concert Champêtre and determined to repeat the theme in clearer colour and with modern personnel.	So we have the idea, watching the bathers, added to an older painting with its formality but with the intent of modernising or bring it up to date. A compositional scenario was suggested to Manet in the bottom right hand corner of an engraving by Marcantonio The result was a new and modern way of looking at painting which pretty much shocked the public at the time. It was Idea+style+referencing. All this can be applied to the fashion idea principle. Of course, ideas are one thing. Embraceable ideas are another. George Otigbah is a photographer from Newcastle upon Tyne, England. You can find his work at www.gotigbah.freeserve.co.uk
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