Once we have the samples ready, there is always a little fight over who will try it out on the streets first. We literally walk around and watch people’s reactions. This process was so much fun when we did it for our top-seller signature pieces, the capes. We ended up walking in Soho and the lower east sides for hours as people were randomly approaching our friend, who was wearing it and asking about the brand. That’s when we decided to go all the way and start the brand.

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