Luc Coiffait : next page
I approach each shoot trying to keep it simple. The most important thing is the model or clothing.

I was once running late to get from one shoot to another, I had a full team of stylists, hair stylists, make up artists etc. They were panicking because they could not shoot from 9am til 6pm. This led to them cancelling. I met up with the model anyway, found a great location next to a cafe I love and photographed the model for 15 minutes.

The images were published in an 8-page story. I made sure to send all the team members that cancelled, a copy. I shoot very quickly and don't waste time once I know I have the shot. Some people are amazed when I finish a big shoot in less than two hours with some stunning pictures.

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