Fashion photographer, makeup artist and stylist Michelle Aristocrat handled all the photography, make-up and wardrobe styling. "Let's face it, there's nothing sexy about public toilets. This was a great opportunity to take an otherwise boring product like a paper toilet seat cover and make them sexy. I am a huge fan of TOLETTA so it was a natural extension for me to combine fashion with personal hygiene," said Aristocrat. "I carry it with me everywhere I go in my Louis Vuitton bag. As a fashion photographer, I end up in places that aren't so clean and glamorous.. TOLETTA saves me from squatting in my heels." "The concept of the shoot was definitely 'Squatting in Heels'. As a fashionista myself; I love heels! The higher up the better.. and that is the same in the fashion world and for the real world. I decided there was no other place to shoot then a public bathroom, and no better model then Martha. Martha and I have worked together in the past and she knows how to make something sexy and fabulous, even if the location is not." Aristocrat states. "It was 100 degrees outside and I didn't think that the heat would be a problem for us due to the fact we planned to shoot inside. Well that wasn't the case- we were in a public bathroom with not the best smells to do a shoot and there was no AC!"

Shooting in a public bathroom in the heat was uncomfortable for all involved. "I have never spent so much time in the bathroom before." Robichaud said. "And it was so hot in there!" With all the movements, squatting and a small stall the TOLETTA photo-shoot started off very steamy. Aristocrat decided there would be no better time to get a fan into the stalls and make this shoot even steamier. "I wanted the concept to match the photograph" Aristocrat says. "I wanted the 'squatting' to be ridiculous and the positions to be somewhat unrealistic with a fashion twist. I asked Martha to give me sexy, sweaty and bendy positions which may happen behind the stalls. Each photograph is a statement to what 'Squatting in Heels" is all about and how TOLETTA would save our legs if we carried it around with us."