When I put together a fashion story, I find my inspirations in different places all the time music, art, the people around me or even a current situation in my life might invoke something. For this story I wanted something that really showed "the other side of you", a dual personality if you will, both not really sure of what to think of the other. Torn down the centre and not knowing. The team is very important, for this shoot I turned to photographer Denis Murphy to capture Alysha (the model) in this state of mind, our make-up artist Bridget whose expertise was required for that over-all neutral but impactful look shows us simplicity and beauty all at once with a slight edge. The whole team needs to be on the same page and understand what the goal is and how we plan to get there.

back

next page