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For years, Jaques Bagios worked as a graphic designer and art director in advertising before growing into photography. Asked how his background is influencing his newfound career, he says it gives him some perspective on the needs of editors and on the necessities of publication design/production. He always tries to "think" in spreads, because he started his career with magazines.

“I always say that my new-found profession of photographing fashion somehow completes the circle I started with 1) writing for magazines, 2) designing magazines, 3) designing ads for publications. Now I try to fill the pages with photographs. So it all circles around magazines, the medium that fascinates me since my parents bought a newsstand here in Berlin where I came in contact with this world at an early age”.

Jaques follows a path, a path that has as much to do with handicrafts.  A path that fully appreciates the need for selling the clothes as well as using/installing an iconography we all know from decades of consuming mass media. He is heavily influenced by filmmaking, architecture and music, in that order.  He tries to embrace the concept of glamour in its most classic sense, and at the same time he is fascinated by the cheap, sleazy distractions pop culture provides. ‘Sort of "put that beautiful Hollywood blonde into a cheap motel room and see what happens". I know this is not new, but there is no newness anyway’.




Into the Night